At www.chronistsempelis.com, it’s believed that top search engine results page is one of the most important goals of a website owner, business site or blogger. One of the criteria used in the ranking is link building. What exactly is link building?
The concept is simple. A page from other sites creates links to your site or to a page in your site. However, the efficiency and effectiveness of these links on the SERP criteria depend on so many factors. These factors include the quality and quantity of the links, the integrity, and authority of the sites or pages linking to your site or pages and the keyword used by the linking page or site.
Quality and Quantity of the Links
Generally, the more pages and sites that link to your site and pages, the greater is the chance of reaching the top pages of search engine results. This is true if you have built a site back in the early ages of site ranking when the top sites are those who can create as many backlinks as one can manage to create. However, the ranking criteria change. Search engines now consider quality in ranking pages. The algorithms of the search engines become more sophisticated to recognize not only quantity but also more importantly quality.
Since quality becomes one of the deciding factors, whether a page will rank or not, many site owners begin to integrate publishing of related content in their sites and pages. A blog page becomes so prevalent and important. In addition to a blog page, audiovisuals are also essential parts of a site, especially for sites that are heavy in graphical presentations. Organic quality links refer to the back links that are not bought or are not spam my in nature.
Integrity and Authority of the Linking Site
When people trust a site, people tend to visit it more often. Another indicator is the number of the subscribers, either new or existing. The more genuine visitors and subscribers a site has, the higher is its ranking in search engine results page. This is the general rule. When this site creates links toward your site, the higher is your chance of reaching the top pages.
However, authority is not only the basis of ranking. It also includes the integrity of the site linking to your pages. Like a law-abiding citizen, integrity refers to the trustworthiness of a site. The site has no issues with their optimization efforts, no black hat practices, no manipulation of keywords or the like.
In optimization, a keyword is essential. It is the same with link building. Keyword or the anchor text should be related to the content of the site. For example, your site is all about guitars, the anchor text should describe your subject. Thus, you may choose to use “the best acoustic guitar in the US” or the “best brand of electric guitars.”
In using anchor text for backlinks, you cannot control the text used by the other sites. External links are out of your control. Thus, if the linking site uses unrelated anchor text to create links, search engines may ignore the links. The worst part is when the links are considered and search engines may use the outside links to lower your rank on the results page. In some cases, you may even get a blacklist mark or a removal from the search engine indexes.
If the links are internal, using related keywords is easier and gives you more control of the possible outcome of the links. However, the effect on the search engine crawlers is weaker and may not even be relevant.
Link building is relevant if you want to rank higher in search engine results page. In link building, you can either use external or internal links. External links are difficult to control since these are created outside your site. On the other hand, internal links are easier to manage since you are the one creating the links and these are found within your site.
When people trust a site, people tend to visit it more often. www.chronistsempelis.com, The more genuine visitors and subscribers a site has, the higher is its ranking in search engine results page.